Our brand protection service is a two-fold package. We provide a full web monitoring service to combat plagiarism and phishing of your web site content and brand name. The multitude of web sites that try to masquerade as well known brands is costing industry billions annually, and is now as big a threat to brands as the manufacturing of counterfeit goods. Our sophisticated programming monitors the world wide web on a daily basis for text strings that exist in the original on your web site. If a site publishes text that matches our predefined text strings, and falls within a match profile that is too similar to be a coincidence, we are instantly alerted and investigate the copy in question. If there is a breach of copyright we initiate contact through our legal team. Should the offending material fail to be removed we would consider prosecution. Our success rate for removal of stolen content exceeds 99.9%, and in many instances we have been able to ensure entire web sites are removed from the Internet.
There are two important factors with regard to content copying; firstly, you have a right to the material you publish to be credited to you, and distributed as you see fit, portraying the image that your company has invested heavily in maintaining. Secondly, unique copy is a valuable resource of natural search traffic, whereas duplicate content does not score as highly with search engines. Therefore not only is your brand compromised but potential customer numbers are also at risk.
The second and equally important element of our Brand Protection service is domain name protection. A whole industry has mushroomed in recent years capitalising on domain name acquisition and sales.
The purchase of a domain name for financial gain is a lucrative and prolific business, with many companies being 'held to ransom' in order to secure names related to their brand and industry. In many cases, the purchase of these domains is not necessary as 'cyber squatting' is not tolerated in law. Recently, there have been several high profile brands which have successfully gained control of various domains under 'passing off' legislation. We are able to offer a full service - from initial consultation and investigation through to full prosecution and lobbying of national and international name registries to secure the surrender of an infringing domain name. This is far more cost effective than the wholesale purchase of related domains, which can also be an enormous and complex task.
