2D Barcodes have been around for a while. You'll find them on everything from clothes labels and perishable goods to electronic appliances. In the UK, they have been used most for stock control purposes.

They are easier to scan, have built-in error correction and can contain more information than a traditional "1D" barcode. In countries like Japan and the US, they have been used increasingly to allow consumers to download product information to their mobile phone. The killer application then is instant access to the internet.

Lots of companies have web sites that are optimised for viewing and interaction on mobile phones, Blackberries and i-Phones. The trouble is, people have to type in what can be quite long web addresses, remember to start them with m., or end them with .mobi or /mobile.

Some companies make the mistake of using 2D Barcodes to connect to their 'normal' web site rather than having a specific mobile site built, which is a bit like reading the Sunday Times with a magnifying glass. 2D Barcodes can contain web addresses and phone numbers (and lots more besides).

Connection to a mobile site is instant and error-free. Put simply, more people will access your mobile site, more often, from more places. With more and more mobile phones coming with 2D barcode readers pre-installed, and with a positive explosion in the availability of freely downloadable readers for every other phone, the barriers to adoption have well and truly come down. If your web site is important to you, if you have or need a mobile site, then 2D Barcodes are a must-have.

From your mobile content, we will automatically generate 2D Barcodes for you to incorporate onto any printed media: books, posters, magazines, bill boards, even t-shirts.