It only takes a few seconds to recognise if a web site looks stunning and works beautifully. Great design is a very important part of creating a web site, but the finer points of any design can only be appreciated if the web site is built on a foundation of excellent coding and full accessibility. The web is there to be enjoyed by all – by ensuring the web site for your organisation is accessible to all visitors, you can guarantee your competitive edge as well as peace of mind.
At Brand Attention, we recognise that the customers, and potential customers, using your web site will not all have the latest and most expensive computer, nor will they have the same browsing software. Some users may have special needs, such as vision or dexterity problems.
Our designers are acutely aware of the pitfalls of creating a site that can only be used by the elite few, as this represents huge missed opportunities and could damage your all-important branding. Our sites are built to be fully compliant with the legal requirements that govern web site accessibility for people with disabilities, and we also follow the W3C guidelines on creating web sites.
But does this mean the design element of our sites is compromised? Absolutely not. Brand Attention has a skilled team of coding experts, web developers, graphic design specialists and Internet marketing consultants who work together to build sites that fulfil all the accessibility rules, but that impress all who use them.
We build accessibility options into our design, rather than as an add-on, creating options to enlarge the text size or change the text and background colour scheme, ensuring that all possible options look great. Plain text links are fully integrated with the graphics and buttons that make up individual pages, allowing full navigation using either mouse or keyboard..
Pleasing all of the people all of the time may be a tall order – but that is the goal of our web creation strategy at Brand Attention.
