Direct marketing can be expensive but email marketing offers a flexible, paper-free and low-cost alternative to direct postal mailshots. An email marketing campaign can be highly targeted and give a good return on investment (ROI).
A huge number of customers and businesses operate using email, and there is good evidence that, of the people who have email, half check their messages at least once a day. Email marketing has an immediacy and personal aspect that other forms of marketing can't match.
Email marketing has so much going for it you could be forgiven for wondering why any business needs help running it. The answer to this is short and simple – SPAM. Falling into the trap of sending illegal unsolicited mail can be a disastrous move for any organisation: being labelled a spammer can very rapidly blacken your name and put off potential customers.
At Brand Attention, we recommend a variety of email marketing strategies to avoid this. Building a customer database, setting up a responder service on your site to allow addition to this database by user consent, setting up a one-click unsubscription feature, and keeping the database constantly updated, are key to a successful email marketing campaign.
Brand attention offers email marketing as part of its overall Internet consultancy to establish and build a digital web-based presence. Both plain text and HTML emails can be incorporated into a wider marketing plan, and we design relevant, highly targeted and attractive marketing messages. Each carefully tailored message can be delivered to multiple addresses, although our software systems ensure each recipient perceives their message as a personal communication from an organisation that's interested in them.
We offer services such as unsubscribe management, email list cleansing, and produce graphically-rich emails that work across both offline email clients such as Microsoft Outlook, as well as online clients such as Google mail.
Tracking emails and the response to them is another important feature of our service – it is essential to know what proportion of the emails in any campaign were delivered, how many were read, and what the conversion rate was for web visits, sales leads, or actual transactions. That information shows the success of your email marketing strategy, pin points any weaknesses, and allows your business to respond rapidly to change.
