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Local search marketing increases relevancy for the user

Search Marketing :: Local Search Marketing

Brand Attention is dedicated to increasing our clients' online brand profile, ensuring maximum exposure and increasing lead generation. Local search marketing has become more and more prominent in both natural and paid search marketing in an attempt to increase relevancy for users.

For paid PPC search marketing, many search networks offer local geo-targeting; showing ads to searchers based on regional area, city or even in an area defined by the advertiser.

Many of the Search networks now also offer a localised search facility displaying information related to your business, including contact information and map location. In some cases, search results from these localised searches appear within the natural search results pages of the main search engines.

Brand Attention can promote client business premises through the following facilities:

Google Local / Google Maps - Available at http://maps.google.co.uk

Yahoo! Local - Available at http://uk.local.yahoo.com, currently the classified results are powered by Infoserve

MSN Local - Available at http://local.live.com, currently the sponsored results are powered by Thomson Local