Brand Attention work closely with Yahoo! SearchMarketing to offer a paid search advertising solution specifically targeted to give our clients the best possible return on investment. Yahoo! SearchMarketing paid search ads appear across their distribution network and offer 'sponsored search' and 'content match' ad types.
Sponsored Search
These are the advertisements that are displayed in the search results pages for a given user query.
Content Match
This displays your business advertisement along with relevant articles, product reviews, etc. on sites within the distribution network. This can include Yahoo!, Guardian Unlimited, and the FT.
