The concept behind search marketing is simple: web sites at the top of the search engine results pages get more visitors, more sales, and generate greater success.

SEO - Search Engine Optimisation
The best way to get you to the top and to keep you there long-term is through SEO. On-going monitoring and improvements ensure that should your competitors react, or if the search engine algorithm changes, we can respond appropriately.

PPC - Pay Per Click
PPC is the quickest way to make a big difference. Uses include short- to medium-term campaigns e.g. a new web site, a new product, a brand relaunch, etc or ongoing long term campaigns. Your brand can be visible almost immediately, and can be maintained for as long as required.

Combined search marketing
Pay Per Click Management and Search Engine Optimisation are two different activities with the same end goal – visibility in search engines leading to conversions. The results of a PPC campaign can be seen instantly, whereas SEO takes time to implement and for the search engines to update.

By reviewing and applying what is learnt from PPC campaigns, you can further improve your SEO efforts; targeting the most relevant and converting terms. As SEO takes effect and results improve you can reduce reliance and spend on PPC in the long term. Research however has shown that appearing in both can lead to improved conversion rates, with less traffic to your competitors as your listings dominate the visible screen space. By combining SEO and PPC techniques, a truly effective search marketing campaign can be created.

Integrated Marketing
Brand Attention works with clients to ensure their offline and direct marketing operations are represented consistently across all digital media. This includes offering a full capacity HTML email marketing service, mobile web solutions and 2D Barcode marketing.