It is often best to combine PPC with SEO. PPC campaigns can literally be turned on and off at the click of a button, even targeting specific times of the day or specific parts of the week, whilst Search engine optimisation (SEO) on the other hand, is typically a longer-term and more sustainable approach.

Search engine optimisation (SEO) on the other hand is typically a longer-term and more sustainable approach. PPC is great when you first go to market with a new web site, a new service or a new product. The effects are immediate and directly controllable.

Beginning SEO activities at the same time means that this 'natural' ranking mechanism can be building in the background whilst the PPC campaign is getting things going. Once established, if the PPC campaign is switched off, the SEO element will take over, ensuring that continued and sustainable long-term placement is maintained..

Research shows that more trust is given to sites that appear in both the natural (SEO) listings and the sponsored (PPC) links. By appearing in both, your brand controls more of the page space, thereby putting yourselves ahead of the competition. Having listings in both natural and paid search on the same page not only helps you dominate more of the space of that page, but also has been proven to lead to increased conversions when compared to only appearing in one or the other.

With years of experience in the ever-changing world of Internet Marketing, the team at Brand Attention delivers expertise in all aspects of Pay-per-click (PPC) management and Search Engine Optimisation (SEO).