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Search Marketing :: SEO :: Our Process

Brand Attention offers a bespoke search engine optimisation service, ensuring only relevant and necessary work is undertaken in order to achieve our clients set goals. Given the objectives and timeframe of a project Brand Attention will decide on which elements will help with the overall brand of the clients' site leading to greater levels of conversion, and not simply to try and achieve a top position in the search engine.

Brand Attention follow a cyclical approach to search engine optimisation, continually re-evaluating our efforts to return the best results for our clients.

Our SEO Process includes:

Mobile Search - The online platform allowing users to share information with one another. Click here for more information about our Mobile Search services.

Market Analysis - Analysing key leading competitors in order to set both realistic and achievable goals for a given budget.

Keyword Research - Conduct keyword research related to the client's web site content and market sector.

Indexation, Accessibility and Crawl Path Analysis - Analyse how the search engine spiders and human users navigate their way around your web site.

Content Relevancy Recommendations - Relevancy of the content in relation to the agreed target keyword phrases.

Assisted or Full Implementation - Working with our clients in a way that is best for them.

Brand Awareness, Reputation and Link Popularity - Working with off site factors to promote your site. Click here for additional details about our Brand Management services.

Tracking, Analysis and Reporting - Monitor, analyse and report on clients' web site statistics to refine and improve a campaign.