XML and RSS feeds can be used to distribute content across the web. Brand Attention can generate and distribute these feeds in various ways, allowing greater Brand visibility and product awareness. The uses for XML / RSS are endless however some uses include:
Google Base - Allows the submission of on and offline content, making it searchable within Google.
Shopping Comparison sites - e.g. Dealtime, Kelkoo.
Site Maps - Inform the search engines about the pages within a site.
News - Distribution of news articles.
Blogs - Create a feed that people can subscribe to.
