This is a methodology of preparing and optimising web sites so they can be more easily connected or interlaced with other online community web sites. For example allowing RSS feeds, easier linking, e.g. creating 'Add to del.icio.us' links at the bottom of articles, incorporation of third party community functionalities like Flickr photo slides and galleries or YouTube videos.
By optimising a site for Social Media, it becomes easier to link to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
Brand Attention can help clients prepare their web sites for this fast growing industry.
While creating a community 'buzz' about our clients can increase link popularity to their site and impact search engine rankings, this is not the primary goal of any social media campaign. The focus is on increasing brand awareness and communicating with a client's potential user base on a less formal level.
